I designed a campaign concept that traces the customer journey: starting with tagging places they've been dreaming of, moving through planning the trip in the app, and ending with tagging themselves on social media once the trip happens. To show the system in use, I created a series of Instagram story posts and a billboard, demonstrating how the identity scales across small and large formats, and across print and digital. As part of the project, I also refreshed the brand's typographic mix and color palette, and documented the updates in a brand guidelines booklet.