I developed the concept "Evergreen restoration, from root to radiance," drawing on the resilience of the olive tree and the organic linework of Art Nouveau and botanical illustration. I built a moodboard to define the palette, texture, and tone, then carried that same visual language across each deliverable: a two-sided print order insert, an Instagram Reel storyboard, and a Figma product module for web. The goal was to keep the campaign quality-driven and focused on the product's benefits, since that's what the Vintner's Daughter customer responds to.