Shade: Visual System & Marketing Graphics

CHALLENGE

Shade's email graphics for its Access and Share product tenants didn't reflect the brand's emerging visual identity, and the team also needed a client-facing one-pager built out from a text document. The visual system itself was still forming, so I had to establish the strategy, structure, and rationale.

APPROACH

I reinterpreted Shade's cube mark as a pixel, turning a static logo into a system where the grid, background texture, and product tag shared the same throughline and concept. Since privacy is core to the product, I designed stylized asset frames with metadata chips to make that value visible, giving Access and Share a repeatable pattern other features could adopt. I also assigned purple as a clearer accent color, pulled from the existing gradient, and mapped Access to blue and Share to orange for consistency across product and collateral.

CLIENT

Shade

DETAILS

June 2026, 1 week

SERVICES

Brand strategy

Visual identity

Email design

Print design

Illustration

Existing graphics and provided moodboard

Allison Fong

allisonfong24@gmail.com