Shade: Visual System & Marketing Graphics
CHALLENGE
Shade's email graphics for its Access and Share product tenants didn't reflect the brand's emerging visual identity, and the team also needed a client-facing one-pager built out from a text document. The visual system itself was still forming, so I had to establish the strategy, structure, and rationale.
APPROACH
I reinterpreted Shade's cube mark as a pixel, turning a static logo into a system where the grid, background texture, and product tag shared the same throughline and concept. Since privacy is core to the product, I designed stylized asset frames with metadata chips to make that value visible, giving Access and Share a repeatable pattern other features could adopt. I also assigned purple as a clearer accent color, pulled from the existing gradient, and mapped Access to blue and Share to orange for consistency across product and collateral.
CLIENT
Shade
DETAILS
June 2026, 1 week
SERVICES
Brand strategy
Visual identity
Email design
Print design
Illustration


Existing graphics and provided moodboard



Allison Fong
allisonfong24@gmail.com
