Photography by Andria Lo
On Waverly: Branding & Marketing Graphics
DESCRIPTION
On Waverly, an AAPI-owned stationery store and creative space in San Francisco, needs ongoing visually cohesive assets across a wide range of touchpoints, marketing, packaging, signage, and social media, without losing the founders' point of view along the way.
MY ROLE
I partner directly with the founders on creative direction, then produce the visuals that carry said direction across every brand touchpoint. The work spans packaging design, in-store signage, social content, notecards, and marketing materials, all built to feel like one expressive, considered brand.
CLIENT
On Waverly
DETAILS
March 2026–Present (Ongoing)
SERVICES
Brand identity
Marketing
Print design
Social content
Packaging design
Allison Fong
allisonfong24@gmail.com