Photo: Event Network
Event Network
OVERVIEW
Event Network partners with cultural institutions such as museums, zoos, aquariums, and attractions to run their retail and guest experiences. Each institution has its own identity, so materials have to reflect the institution's brand while staying consistent with Event Network’s standards and the stores.
MY ROLE
As an ongoing freelance designer, I create print, signage, and environmental graphics for Event Network’s retail spaces. Every piece has to work across very different venues and fit in with the merchandise around it. Recent projects include:
Hilton Midtown Wallpaper: A 10 x 8 ft vinyl wallpaper for Event Network’s gift shop inside the Hilton Midtown in New York. Working from aesthetic inspiration the team provided, I designed an illustrated map of Midtown Manhattan that gives the shop a sense of place.
The Sensory Shop: Signage for a collection of sensory-friendly products, created in collaboration with KultureCity. I used bold, rounded type, soft organic shapes, and a warm, playful palette to make the space feel welcoming and easy to read at a glance.
Gifts That Give Back: A 24 x 48 in table sign for seasonal gifting, used in every attraction store, from zoos and aquariums to natural history museums and botanical gardens. It needed to feel festive without being holiday-specific so it could stay up through February. I used a patchwork grid of teal, coral, plum, pink, and mustard, with sparkle motifs in the corners for a cheerful, giftable feel. A warm script headline paired with slab serif caps keeps it friendly and easy to read from across the store.
MORE WORK TO COME…
CLIENT
Event Network
DETAILS
September 2026–Present
Ongoing contract
SERVICES
Print design
Presentation design
Brand application
Allison Fong
allisonfong24@gmail.com