Constellations Informative Video

Project Information

Fall 2023, 7 Weeks
After Effects

Advised by Amy Auman

Description

"What are constellations?" is a 40-second motion graphics project aiming to demystify the stars in the night sky, exploring their historical and sociocultural significance. Early in the design process, I was keen to move away from the conventional dark, grayscale imagery often associated with space. Instead, I chose a vibrant color palette and inner shadow treatment for each vector shape, creating a stylized visual system reflecting the rich cultural impact of constellations. I imagined this piece would be displayed in a museum exhibit; I strived to strike a balance between educational content and engaging visuals, making it accessible for audiences of all ages.

Final video (best viewed at 1080p quality)

Clip of a transition

Mock up of how the video would be experienced in a museum exhibit

Imagined museum exhibit branding and identity on banners

Imagined museum exhibit branding and identity on a bus stop advertisement