Cobalt Collective, a nonprofit connected to Reach Capital, supports innovators working in the education, health, and workforce space. The brand and website needed to convey both approachability and credibility, and be built in a way the founder could maintain on their own after handoff. The existing site was a minimal one-page landing page that couldn't support the org's growing content needs, and there was no color, type, or template system in place to keep existing and future materials consistent.