Front of the pamphlet when folded (left), expressive exterior when unfolded (center), and informational interior when unfolded (right)
The icons with and without their corresponding park labels
The National Parks of California
Project Information
Spring 2024, 4 Weeks
Illustrator, InDesign
Advised by Becca Leffell Koren
Description
I designed a set of four icons for the Yosemite, Redwood, Channel Islands, and Joshua Tree National Parks, aiming to create a hypothetical visual identity for each. My goal was to create cohesion in the set, while distinguishing each individually by a landmark or form with significance to each park. To capture the organic and natural forms found within each park, I focused on line weight, shape, and negative space. Loosely inspired by Massimo Vignelli’s publication program for the National Park Service, I designed an informational four-panel pamphlet to model how the icons would function in situ and within a larger design system.
Front of the pamphlet when folded (left), expressive exterior when unfolded (center), and informational interior when unfolded (right)
The icons with and without their corresponding park labels
